Cars market in lebanon

Submitted by: Toby

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Moreover, it is very difficult for a new company to enter this market. When we talk about the concept of "buying a car", we have to take in consideration: _Who buys cars in Lebanon. _Who sells cars in Lebanon. _Where the cars are mostly sold. _What the customer looks for in a car. _What the dealers are making to satisfy their customers. In addition to some other information... After some readings and some interviews, we found out that about 98% of Lebanese people would like to own a car, and about 90% of them have cars, ( not necessarily individually , it may belong to the father, to the mother, meaning in the family and they can drive it whenever the want)The 10% that do not have a car consist mainly of people who live in small counties; where they have old mentalities and old ways of thinking; somehow far from civilization and technologyThere are about 4 million Lebanese people in Lebanon, and there are more than 2 million registered cars spread on all the Lebanese territories, but mostly in Beirut, isn't this a disaster?! Even though the economical situation in Lebanon is going down, but it seems that the personal consumption expenditure will rise at an estimated 4% annual rate in the 3rd and 4th quarters of year 2000Dealership showrooms are busy and will deliver new vehiclesWith consumer confidence, less unemployment and real earnings on the upswing, the future is bright for the automotive industryCar sales in year 2000 will be up